I am not intending to be cliché with a completely conventional beginning to my blog entry – but merely trying to make a point. Spam is content that we are sent over and over again, it is often unoriginal or even duplicated content that we have seen millions of times before across many different platforms.

It’s as constant and repetitive as Norman Cook and Riva Starr’s song;

Screen Shot 2015-10-14 at 12.03.45 pm

According to Rao and Reiley spam refers to the  unsolicited commercial email and related undesirable online communication. Spam can come in many forms and can be associated with almost any topic. The 5 main categories Spam content is used for includes;

-Adult Content
– Health
– IT
– Personal Finance
– Education

However the common topics that are associated with spam is not what I want to discuss in detail today. I’m more interested in the different  types of spam. Generally when we hear the word spam we associate it with email content. However as the intelligence of anti-spam software continues to grow and email users become more aware, purveyors of spam are beginning to look elsewhere. There are now many different types of unsolicited messages that are being sent to internet users.

So what are the different types of spam that exist?


With the help of Blog Bloke and Forerunner I’ve come up with a list!

  1. Email Spam – unsolicited e-mail
  2.  Junk Fax Spam – unsolicited advertisements sent by fax
  3.  Mobile Spam – unsolicited text messages
  4. Social Networking Spam – unsolicited content on various social media platforms
  5. Forum Spam – posting advertisements or useless posts on a forum
  6. Spamdexing – manipulating a search engine to create perception of website popularity
  7. Newsgroup Spam –  advertisement and forgery on newsgroups
  8. Phishing Spam – imitating a legitimate organisation to acquire sensitive information  for malicious reasons
  9. Malware Spam – content specifically designed to disrupt or damage a computer system
  10. Instant Messaging Spam – uses instant messengers for advertisements and extortion
  11. Comment Spam – comments to promote links coommercial services on blogs, articles. etc.
  12. Spam Blogs (SPLOGS) – artificially created blogs used to promote spam

Blog’s are perhaps the most recent online medium spammers are exploiting to promote their content. These fake blogs or ‘splogs’ often consist of plagerised content where spammers use scraping or duplicating methods in their blog posts. These splogs are created to for a number of reasons including; advertising and selling products,
promotion of affiliated websites, skewing search engine results and increasing ranking, as well as artificially boosting  traffic and impressions.

Despite the increasing focus and awareness of spam and splogging, many internet users continue to click on these links and purchase advertised products. Cha-Ching! Cha-Ching!

A couple of questions for you;

  • What type of spam have you been exposed to?
  • Have you ever been fooled by a splog?

Get Rid of the Splog in your Blog!



  1. Hi Kate, interesting blog post.
    I particularly liked how you listed all the types of spam, rather than focusing just on emails.

    I work part-time at a doctor’s clinic, and the amount of Junk Fax spam we receive is enormous! Countless unsolicited advertisements come through everyday, and I reply to almost all of them via fax or website to unsubscribe but they just don’t stop!
    I also receive mobile spam, text messages for events that I’ve never even heard of. Perhaps one of my friends signed me up as a prank.. >.<

    I'm not that well-informed about blogs so I've never heard about splogs so I can't say I've ever been fooled.

    Liked by 1 person

  2. Hey Kate! I loved your post on ‘splogs’ and all types of crazy spamming techniques!

    I can definitely relate. I spend so much time on the internet (like most gen y), however never truly understood the extent to which spamming effects my consumer habits. I would often click on the ad displayed in the side bar, especially those that were coincidentally fashion related, and wonder why the same dress/shoes popped up in every social media outlet I usually engaged in. Like you mentioned, it could easily be the duplication or plagiarism of content, and I have now come to realise that spam can truly come in any shape or form and perhaps I should re-consider clicking on that link in the first place.

    I hope I don’t continue to contribute to the billions of internet users supporting the unsolicited material on the internet!

    girl who no longer shops on Facebook.


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