No phones at the dinner table. It’s a rule. My mum used to insist no matter how important a text message or a phone call may be, it can wait until after dinner. I believe this is a rule that is not uncommon in many modern households. After dinner I (as I’m sure many of you […]Read more "Mobile Connectivity"
C.M.M. – A Digital Marketer’s Guide To Success Every breath you take Every move you make Every step you take They’ll be watching you – Sting Gone are the days of Mad Men where marketers can simply release an ad and expect consumers to respond accordingly or use one-way communication tools to pressure consumers into […]Read more "C.M.M. – A Digital Marketer’s Guide To Success"
Looking back on high school I’m sure we can all remember the different groups or ‘stereotypes’ that were used to classify each of us. Although we may associate the terms ‘jock’, ‘cheerleader’ and ‘geek’ with cheesy American high school movies, the reality is we were all judged according to superficial characteristics; the people we […]Read more "Jock, Cheerleader or I.T. Geek?"