SPAM.SPAM.SPAM.SPAM.SPAM.SPAM.SPAM.SPAM.SPAM.SPAM.SPAM.SPAM. I am not intending to be cliché with a completely conventional beginning to my blog entry – but merely trying to make a point. Spam is content that we are sent over and over again, it is often unoriginal or even duplicated content that we have seen millions of times before across many different platforms. It’s as constant […]Read more "GET RID OF THE SPLOG IN YOUR BLOG"
BEEP BEEP BEEP. The sound of our alarm going off in the morning is something we all dread.. But what if that alert from your alarm signalled your heater to turn itself on or notified your coffee machine to start brewing. Dragging yourself out of bed at 6am would be made much easier. The Internet […]Read more "Smart Devices Leading to Smart Cities"
No phones at the dinner table. It’s a rule. My mum used to insist no matter how important a text message or a phone call may be, it can wait until after dinner. I believe this is a rule that is not uncommon in many modern households. After dinner I (as I’m sure many of you […]Read more "Mobile Connectivity"
C.M.M. – A Digital Marketer’s Guide To Success Every breath you take Every move you make Every step you take They’ll be watching you – Sting Gone are the days of Mad Men where marketers can simply release an ad and expect consumers to respond accordingly or use one-way communication tools to pressure consumers into […]Read more "C.M.M. – A Digital Marketer’s Guide To Success"
Looking back on high school I’m sure we can all remember the different groups or ‘stereotypes’ that were used to classify each of us. Although we may associate the terms ‘jock’, ‘cheerleader’ and ‘geek’ with cheesy American high school movies, the reality is we were all judged according to superficial characteristics; the people we […]Read more "Jock, Cheerleader or I.T. Geek?"